LIVERPOOL making same old mistakes in transfer market, how long is this going to continue?…Despite the new leadership under sporting director Richard Hughes, it seems the Reds are falling into old habits that could cost them dearly. For a club renowned for its smart decisions, Liverpool has made some questionable calls recently….we seem to be stuck in this samw spot which is more reason why we didn’t win the League last season

Richard Hughes is stepping into a demanding role as Liverpool’s sporting director, tasked with a range of responsibilities that include negotiating key contracts, aiding new manager Arne Slot, and enhancing the club’s performance in the transfer market.

**Key Contract Negotiations:** A primary focus for Hughes is securing contract extensions for essential players like Virgil van Dijk, Trent Alexander-Arnold, and Mohamed Salah. These renewals are vital for maintaining the squad’s core strength and overall stability.

**Squad Building:** Hughes needs to support Slot in building a competitive team by making strategic acquisitions that improve squad depth and quality, ensuring Liverpool remains a strong contender in all competitions.

**Player Sales:** Boosting Liverpool’s effectiveness in player sales is a significant challenge, as the club has faced difficulties in this area recently. Under Michael Edwards, Liverpool was successful in selling squad members at favorable prices, but this ability has waned.

For example, the high valuations set for Nathaniel Phillips and Caoimhin Kelleher have limited potential transfers. Liverpool turned down a £4 million offer for Phillips and set a £25 million price for Kelleher, which has dissuaded interested parties.

Similarly, Sepp Van Den Berg’s £20 million asking price has deterred clubs like Mainz and PSV Eindhoven from making serious offers.

**Market Strategy:** Liverpool’s strategy of holding firm on player prices presents challenges. This approach can result in missed opportunities to streamline the squad and raise funds for new signings if the club is not in a strong negotiating position.

For instance, Van Den Berg, who was acquired for £1.3 million and has performed well in the Bundesliga, could be worth over £10 million if not included in the first team next season. Meanwhile, Nathaniel Phillips’ value has dropped from a potential £20 million to £8 million due to limited game time.

**Comparison to Other Deals:** Caoimhin Kelleher’s market value is influenced by his lack of regular appearances. Liverpool might use James Trafford’s £19 million transfer from Manchester City to Burnley as a reference point for Kelleher’s worth, although Kelleher’s value may continue to decrease without consistent playtime.

In summary, Richard Hughes must effectively manage contract negotiations, squad development, and player sales. Addressing Liverpool’s recent issues in the transfer market is crucial for the club’s future success, and Hughes’ handling of these responsibilities will be pivotal for Liverpool’s performance in the upcoming seasons.