Despite coming via Chelsea’s system, Broja has had difficulty breaking through for the Blues’ front line, scoring only once in 453 minutes of Premier League play this year.
There were early signs that Chelsea would only think about offloading Broja in the event that a worthy successor was identified. Even if a new striker isn’t signed by the end of the month, Mauricio Pochettino, the manager, appears to be inclined to approve the sale, according to recent sources.
West Ham United and Wolves have surfaced as possible suitors for the 22-year-old forward. Even if a transaction might appear simple, Chelsea has put a £50 million price tag on Broja, indicating that they want to take advantage of the current state of the market.
There is conjecture that Chelsea’s assessment included recent high-profile deals, such Rasmus Hoijlund’s £72 million purchase by Manchester United. Additionally, Brighton’s high asking price of £100 million for the Irish forward makes it more difficult for the team to pursue January target Evan Ferguson.
Even though Broja has admitted that his future at Chelsea is uncertain, the £50 million price tag is a major obstacle to any possible departure. Midway through the season, both West Ham and Wolves—who are eager to get the forward—are unlikely to consent to such a high price.
With only six league starts this season and three goals in 36 appearances, Broja’s meagre impact begs the question of why the high transfer fee was paid. During his previous loan stint with Southampton, the player netted nine goals in 38 games.
Chelsea’s transfer strategy is flexible because their pursuit of attacking reinforcements is not reliant on Broja’s departure. However, the club could have to reevaluate their requests for funding if they want to make the forward’s exit this month possible. An option that would be advantageous to all parties involved would be to work out a loan agreement for Broja that would include an obligation to purchase during the summer transfer window.